To launch dynamic remarketing you will need to go to the catalog with uploaded products, that you are going to advertise in the remarketing campaign. If you don't know how to create catalogs and upload your goods, check the following link
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When you opened the catalog, select the 'Event Data Sources' menu in the 'Configure' tab.
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In the opened tab you will need to connect a pixel.
To do so, click on the 'Connect to Tracking' button.
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1) In the opened window select the pixel that was created before In case you don't know how to create pixel, check the following link
2) Press 'Save'.
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After that you will need to go to the 'Use Cases' tab in the 'Manage' section.
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1) After that, in the opened window you will need to select the account where the ad campaign will be created.
2) When account is selected, press 'Next' to continue.
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New window will be opened with quick setup of ad campaign. When you are filling in the fields, you must select the purpose of 'Catalog sales'.
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You will be redirected to the Ads manager, where you will need to customize your notification groups and notifications.
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It is important to have the fields 'Create New Audience' and 'Retarget ads to people who interacted with your products on and off Facebook' selected in the 'Audience' tab.
Facebook displays the products to the new audience by default, in stead of displaying it to the previous audiences.
In this section you can customize different combinations of settings depending on the business needs, as well as other settings like location, placements, optimization, etc.
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To finish the creation of ad campaign for dynamic remarketing press 'Publish'.
After this the ad campaign creation is finished, and sent to Facebook moderators.
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