Synchronize your Shopify products with advertising services

Sync thematic feeds collections

What distinguishes a successful advertising strategy from not successful? Its planning and creating individual advertising campaigns with division into subjects. This allows you to target and pick a narrow interested audience in a certain subject, leading the target audience to a specific section or product card. You will also have opportunity to collect a similar audience to those who have already bought in this subject. This method allows you to train your ad campaigns better and increase their effectiveness.

Real-time feeds update

According to statistics, users are the best converted on 1-3 day after visiting the card product if you, for example, use remarketing. To do this, we implemented a real-time product-feed updating that allows you to automatically update products in catalogs advertising services after their relevance changes in your store. This lets you always use relevant products in your ad campaigns.

Scrolling multiple images inside one advertisement

This practice is both effective and cost-effective when conducting advertising campaigns. Firstly, it allows you to show the product with different angles, which more effectively attracts user's attention and increases engagement. Secondly, it saves your budget when you use advertising strategies applied CPM (cost-per-impression) or CPC (cost-per-click) pricing.

Display of relevance of the availability of goods in the store

The function that controls the expectation of potential buyers. You no longer have to explain to the client that their size is over or tomorrow it will reappear in sale. Enough to just turn on the automatic setting up the availability of goods in your advertising campaigns and the issue is resolved. If the product has run out and is not available in the store, then after automatic updates the feed will be reloaded and these offers will not be shown, which will save advertising budget from inefficient spending. Promote only products that are in stock and do not miss customers!

Sort by category of goods

The best approach in sales is an individual approach. But how to do it when it's e-commerce? Making ads manually and for each product is quite painstaking and laborious work. There is a solution, just fill in all the fields in the product card in your Shopify store, and the feed product based on this data collects customized ads for products in different categories (e.g., size, color, price range and so on). You just need to create an individual collection file by certain filters and synchronize it with catalogs in advertising services.

Display discounts in ad

Nothing drives sales like a price reduction (discount)! Combine a few correct marketing scenarios such as:

• creating a feed of individual collection to attract new potential customers
• individual product variations in conjunction with remarketing
• DISCOUNTS.

As a result, your regular or potential customers will always be up to date with current promotions. And your sales will grow.

Rating by Sales

Sales trends may be affected by various factors such as weather, season, time of day, weekend, discounts, fashion, competition of similar brands, topics and so on. How to keep track of what to advertise today if you have large selection of goods? Feed Product contains rating function which will form a file on its own in order from the best selling to less selling items. While automatic feed updates in real time, you upload and advertise goods that sell best.

Intelligent Utm tagging and tracking

Statistics and its analysis are the key to operational identification and optimization. This practice allows you to find out which channel sells more efficiently. For example, it shows which advertising campaign should increase it's budget, and which one should be completely disabled. But all of this cannot be tracked if channel data doesn’t appear, for example, in Google Analytics. In Feed Product we set up utm-tagging that helps you to analyze channel sales statistics in various cross-sections and take the right solutions to optimize strategy and advertising campaigns management.